Content Led Business Events
Fractionation, pipeline and rail takeaway capacity in Western Canada has failed to keep up with surging production volumes of NGLs in the WCSB and many E&Ps and midstream operators...
A tailored sponsorship package at one of our events provides a direct, cost effective path to help you get your message out to existing or new target clients. Once we understand your specific business objectives, including marketing goals, we can leverage the power of our individual Summit brands to work to your advantage.
Here are some practical examples:
Business Objective: Generate Leads for Your Next Sales Quarter
Sponsorship Solution: You can join one of our Summits as an Official Category Sponsor (Category Exclusivity Optional), which will position your company immediately as a key solution provider within that category. Subtle messaging, through our Summit promotional campaigns, and literature distribution on the day, will help you to generate inquiries and leads. You will have a dedicated space in the Exhibitions Showcase area where you can make sales appointments or simply invite potential customers to talk to you further.
Business Objective: Launch A New Product
Sponsorship Solution: Sponsoring an Evening Drinks Reception is a cost-effective way to carry out a new product launch or supplement existing launch activities. The return on investment is very straightforward and easy to quantify - you will create a memorable occasion to a pre-qualified group of people who are guaranteed to have an interest in your product. The sponsorship package includes the opportunity to address the audience for 15 minutes, and in the more informal environment of the Drinks Reception, this will be the perfect opportunity for you to you're your product announcements. Our marketing team can work with you to invite any specific clients or clients to be who you would like to entertain and inform, and will also work with your communications or PR people to invite relevant industry press. To help you budget, we will agree a fixed price for the sponsorship package to include all beverage and catering costs.
Business Objective: Build Your Brand
Sponsorship Solution: Taking the Lead Sponsor or Gold Sponsor position on one of our events automatically associates your company as the brand leader and center of expertise in your particular industry area. Typically, clients will join us as Lead or Gold Sponsor at the beginning of the marketing campaign for a specific event, in order that they can take full advantage of what the sponsorship package has to offer. We will be promoting each Summit to around 50,000 people globally through our direct marketing and sales channels, as well as a sophisticated online and social media presence, which you as Lead or Gold Sponsor will of course tap into. You will have the opportunity, if you wish, to use our Summit as a vehicle to engage a wide range of stakeholders on a particular issues or set of issues, by distributing a White Paper to attendees or contributing to the editorial direction of the Summit by offering a keynote Speaker or Chairperson. Extensive branding on site at the event and throughout our pre- event promotional activities, will capture the target audiences' hearts and minds and effectively position your organization as thought leaders and forerunners in the field
Business Objective: Engage Key Decision Makers And Build New Future Business Relationships
Sponsorship Solution: Sponsorship of our Exclusive Speakers Dinner is the right solution if you are looking to engage a specific set of senior level decision makers that it might not otherwise be possible to reach. By hosting a special dinner for Speakers (we will work with Sponsors to identify the most appropriate location for the dinner, usually an upmarket restaurant with private dining facilities). Sponsors may send additional representatives such as key client relationship managers to join the dinner so that you may capitalize on this unique networking opportunity. You may choose for invitations and menus to be branded. You may further expand the business opportunity by upgrading the Speaker dinner to a VIP dinner and inviting your own clients or key delegates from the attendee list to join the function.
Business Objective: Educate The Market
Sponsorship Solution: Co-Sponsorship of the Summit will provide you with a good initial level of association with the event which you can further enhance by sponsoring a pre or post conference Workshop or Breakfast Briefing. In either case you will have the opportunity to present material to the audience that offers specific educational benefits, focused information or 'know-how' that will be of genuine practical value to delegates, helping you to position yourself as a market leader and center of excellence for the subject
For further information please contact Steve Thomas on 1-800-721-3915 for an initial discussion or email firstname.lastname@example.org